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Viral Marketing

I Take The Lead offers two kinds of business referral systems - Business-to-Consumer networking groups, along with Business to Business networking groups. We also offer a variety of business networking tips and have a large number of business referral sources. Check out some of the resources below.

How to Create Word of Mouth and Viral Marketing

By Ruth Klein -- The difference between business clients and fans of the hottest, chart-topping band is that the music fans react emotionally when they are awed by their heroes. The same is true for some businesses. Take Apple. The first sentence in a recent article in Forbes Magazine on Apple Computer was this: "It is widely acknowledged that Apple Computer enjoys the kind of lavish devotion among its customers ' and fawning adoration from the press ' of... more »


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"folksonomies" - How to Use it in your Viral Marketing Campaign

By Gunjan Tiwari -- In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Think about how a virus spreads from one person to another. One person gets sick and just by sneezing they can give the virus to many more people? Those... more »


Viral Marketing With E-books

By Chris Peterson -- Now let's look at using an E-book to start your viral marketing campaign. First you create an E-book...a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend...and you give it to three people. In the book you encourage those three people to give it to their friends and family. Before you know it the E-book is spreading across the Internet like... more »



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