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B2B leads
I Take The Lead offers two kinds of business referral systems - Business-to-Consumer networking groups, along with Business to Business networking groups. We also offer a variety of business networking tips and have a large number of business referral sources. Check out some of the resources below.How To Increase B2B Sales Without Increasing Your Marketing Budget
-- To put it in another way: we were able to cultivate the sales leads which the company already had. Nurturing leads is simply the practice of keeping in good contact with "warm" prospects by hosting events such as webinars or seminars, sending direct-mail and e-mail business offers including white papers and reports, e-newsletters, and other marketing activities, until the prospect is finally ready to buy. For complex B2B products which have multiple influencers in the... more »
Related Websites
| Team Building www.TeamBuildingUSA.com |
Business to Business Telemarketing UK www.marketingformulas.com |
Better B2B Landing Pages
-- The single biggest mistake B2B companies make in pay-per-click is sending clicks to their home page. Companies make this mistake for two reasons. First, it's obvious and easy. Second, they assume that since they don't know the prospect's intentions or buying stage, the home page allows the prospect seek out the information she is looking for herself. Three out of four B2B companies make this same mistake, directing paid search clicks to their home page... more »
Four Steps to Better Business Leads from Search
-- So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make... more »
Sales Letter Writing: Boost Your B2B Readability
-- Successful sales letters arouse your interest, make you laugh, intrigue you in some way or make you want to sit down with a coffee and see what the writer has to say. Without detracting from your main message and reason for writing, try to make your letters entertaining. If you want a good example of entertaining, informative writing, read the column that Herschell Gordon Lewis writes in Direct magazine. Here is a recent excerpt: "Isn't... more »