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I Take The Lead offers two kinds of business referral systems - Business-to-Consumer networking groups, along with Business to Business networking groups. We also offer a variety of business networking tips and have a large number of business referral sources. Check out some of the resources below.

Maximizing your Advertising Budget

By Michael C. Podlesny -- There are two ways you can go about this. You can contact every blog related to what you are offering and ask them to advertise. With 112 million blogs to choose from, you should start immediately right? Well option two is signing on with a company whose main focus is handling advertising on Blogs. These companies, such as ours, focus in on having bloggers post small snippets of code on their blogs that will display... more »


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Pay-Per-Click Advertising

By Jonathon Hardcastle -- But is it really value for money, and how can you maximize efficiency if you're advertising under a competitive term? In this article we'll look at what to do, how to do it, what to avoid and what to expect from your Pay-Per-Click advertising campaign. The concept might sound straightforward, but there are even dedicated consultants and corporations solely dedicated to research and strategic developments over company campaigns worth millions, if not billions annually. Before... more »


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How To Boost Your Business With Blogging

By Don Alexander -- Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers. Awareness and loyalty. Open... more »


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Understanding the Different Methods of Offline Promotion

By Tony Colon -- The big boys of advertising media's generally cost big bucks. Given certain circumstances, the big media's can be bought for very little money. Take for example, television, radio and newspapers cost big bucks during their prime times, but can be bought for pennies on the dollar during non-primetime hours. Television primetime is between 7pm and 10pm. Radio primetime is between 7am and 6pm. With newspapers, the primetime is Wednesdays and Sundays. If you intend to... more »


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Pixel Advertising

By Steve Blom -- The micro-ads are intriguing because of their small size. Basically curiosity forces you to look at them and find out what they are. This writer spent about 5 minutes per visit to each of the above sites ""pixeling"" (hovering over and clicking on ads). I bookmarked many of the sites and left the pages open so I could go back and click ads I hadn't seen yet throughout the day. It's totally addicting. I remember... more »



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