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Product Branding
I Take The Lead offers two kinds of business referral systems - Business-to-Consumer networking groups, along with Business to Business networking groups. We also offer a variety of business networking tips and have a large number of business referral sources. Check out some of the resources below.Product Branding Vs. Direct (call to Action) Marketing
-- So what is right for you, branding or direct marketing? If you have ever listened to your local radio, you will almost always hear direct marketing, with hundreds of businesses telling you to come in and buy their product right now. Very few use branding. Branding is advertising your brand or product without a call to action or sales talk; you will often see this with new products launched by large corporations. Branding together with... more »
Importance of Branding: What's in a Name
-- Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to... more »
Private Label Drinking Water: A Powerful Brand Builder
-- A strong brand will achieve a number of results. The brand will identify the products or services offered and will define the quality of these offering in the marketplace. In addition the core values of the product and firm should be evident and the mission and specialty of the company should be clearly expressed. The net result of brand creation should be an expression of the personality and character of the firm and an expression... more »
Bringing Your Individuality To Work: Brilliant or Taboo?
-- "Personal branding" is the latest buzzword. It's a topic that cuts across a number of career management areas. The concept can be extremely helpful, but the language leaves many people feeling that there's a big mystery out there about how to be successful. Let's demystify it, shall we? There are products, and there are brands. What's the difference? Well, a brand is made up of all the intangible associations that go along with a particular... more »