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Testimonials

Marketing Tip of the Day

Sandler Rule: Live to sell, but don't sell to live.
Do you look forward to going out, day after day, looking for new prospects and new opportunities?  Or, is selling merely a way to make a living?  To reach the highest levels of success, you must have a passion for selling, energized by the “thrill of the hunt” and committed to finding, developing, and closing selling opportunities—large and small. 
You must firmly believe there are prospects who need the product or service you sell; be obsessed with finding them and giving them an opportunity to buy.  You must be focused on what needs to be done, when it needs to be done…and do it.

You must also have self-discipline, otherwise your passion and commitment can lead to chaos.  You must plan your work and then work your plan. 
 

  • Develop a weekly prospecting plan; schedule time for prospecting activities—and stick to the schedule.
  • Work on your prospecting approach; avoid sounding like every other salesperson making a routine cold call.  If you do, you’ll be dismissed quickly.
  • Don’t overlook previous customers—not only as a source for new business, but also as a valuable source for referrals.
  • Work to improve your interviewing and listening skills.  Your job on a sales call is to obtain information
Passion, commitment, and planning won’t count for much if you don’t implement your plan.  Plan each day’s activities in advance, perhaps at the end of the previous day.  You’ll be on the phone or out the door while others in the office are scurrying around for their first cup of coffee.

Be passionate about getting your product or service to those who can benefit; be committed to a sales plan; then take action.  Passion, commitment, action: it’s the formula for selling success. 

 Jeff Schneider, Sandler Sales Insitute  http://www.schneider.sandler.com

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